Account-Based RevOps,
on the stack you already own.

HubSpot bills you to watch every company in your CRM and then scores them in a way nobody can explain. ABR shows the arithmetic behind every tier, decides which accounts are worth spending a credit or a send on, and proves the pipeline that came back, whether ABR drafts, HubSpot's agents send, or your own workflows run. No seats, no six-figure contract.

Start freePreview free on your own data. We add our own abr_ fields to your CRM and never change yours. Your AI key, at cost, on your own bill.
1
Why A beats C
Every score decomposes into named signals with weights, decay curves and corroboration, on the record itself. When an account goes hot you can see exactly why, and so can the rep who has to bet their quota on it.
2
Stop paying to watch the wrong accounts
HubSpot meters buyer intent by the company, every month, whether or not that company could ever qualify. ABR prices your account universe against that meter and shows what your own rubric says you can stop watching.
3
Proof that survives a CFO
Pipeline, win rate and cycle time on the accounts you worked against the rest of the portal, attributed to whichever executor did the work. We never compete to be your sender, so we are the only layer that can measure them all.

HubSpot's new agent plays run on credits. Ours run on your key.

We work with the new Prospecting Agent, not against it: ABR scores and tiers your accounts, feeds the qualified list to the agent as its audience, and stands down on any contact the agent is already working. The economics stay yours either way.

Contacts worked per monthProspecting Agent credits, ~$1 per recommended leadABR drafting on your own AI key
100$100$1 – $3
500$500$5 – $15
2,000$2,000$20 – $60

Credit pricing per HubSpot's published Prospecting Agent rates. Your AI cost is metered live in Settings, drafted on Claude, OpenAI or Gemini at provider list prices.

Start free, before any play

Describe your business once and get the personas and the ICP rubric every play scores against. Sign up with the same email and they become your workspace's defaults.

Persona Builder
Free
Who actually buys what you sell, and what their title says.
Give it your website and a few notes. It researches the buying committee and drafts 3 to 5 buyer personas the way Account Based RevOps writes them: their story, titles, jargon, pains and gains, the messages that land, objections and FAQs.
A persona set in the ABR deck format, ready for any play.
Open Persona Builder
ABR Strategy Builder
Free
Pick a play. Get the ICPs and the buying committee it needs.
Choose one of the ten ABR plays and describe your business. It writes the play for your company, three ideal customer profiles with weighted scoring matrices, and the buying committee with the outreach sequence that play starts from.
The first three parts of an ABR strategy, and the rubric the engine scores with.
Open ABR Strategy Builder

The plays

01
Traditional ABR
Live
Pick the accounts, watch the timing, work the committee.
Clear ICPs, six figure deals, 6 to 18 month cycles, 10 to 15 stakeholders.
$500/mo + $750 setup
Preview free
02
Blended ABR
Live
Your traffic already shows who is in market. Act on it.
The fastest entry point when inbound traffic exists.
$400/mo + $500 setup
Preview free
03
Extended Audience
coming soon
Your best customers, found again.
04
Land and Expand
coming soon
The biggest pipeline is inside accounts you already won.
05
Tiered ABR
coming soon
For industries where the target list writes itself.
06
Simple ABR
coming soon
Leadership names twenty accounts. Go.