Account-Based RevOps,
on the stack you already own.
HubSpot bills you to watch every company in your CRM and then scores them in a way nobody can explain. ABR shows the arithmetic behind every tier, decides which accounts are worth spending a credit or a send on, and proves the pipeline that came back, whether ABR drafts, HubSpot's agents send, or your own workflows run. No seats, no six-figure contract.
Start freePreview free on your own data. We add our own abr_ fields to your CRM and never change yours. Your AI key, at cost, on your own bill. 1
Why A beats C
Every score decomposes into named signals with weights, decay curves and corroboration, on the record itself. When an account goes hot you can see exactly why, and so can the rep who has to bet their quota on it.
2
Stop paying to watch the wrong accounts
HubSpot meters buyer intent by the company, every month, whether or not that company could ever qualify. ABR prices your account universe against that meter and shows what your own rubric says you can stop watching.
3
Proof that survives a CFO
Pipeline, win rate and cycle time on the accounts you worked against the rest of the portal, attributed to whichever executor did the work. We never compete to be your sender, so we are the only layer that can measure them all.
HubSpot's new agent plays run on credits. Ours run on your key.
We work with the new Prospecting Agent, not against it: ABR scores and tiers your accounts, feeds the qualified list to the agent as its audience, and stands down on any contact the agent is already working. The economics stay yours either way.
| Contacts worked per month | HubSpot Prospecting Agent | ABR on your own AI key |
|---|
| 100 | $100 | $1 – $3 |
| 500 | $500 | $5 – $15 |
| 2,000 | $2,000 | $20 – $60 |
Agent credits are about $1 per recommended lead, per HubSpot's published Prospecting Agent rates. Your AI cost is metered live in Settings, drafted on Claude, OpenAI or Gemini at provider list prices.
How a play runs
The same flow an ABR practitioner runs by hand, with the arithmetic and the record-keeping done for you and the judgement left where it belongs.
- Personas and strategyTwo free builders write who buys and which companies count. Every play reads both.
- The week-one listSay how many ICP-fit accounts week one needs. ABR counts what HubSpot already holds and sources the difference from Apollo, on your key.
- Score and tierFit against your rubric, intent from the signals that arrive. Rescored nightly and written to your HubSpot records.
- The human steps, trackedWarm the sending inboxes, sign off the copy, wire the HubSpot workflow. The product keeps the clock and holds the hand-off until they are done.
- The managed listEveryone who qualifies lands on a HubSpot list your workflows and reps run from. Pruned when they go quiet.
- Hand-off to sendingPush the list into an Instantly campaign. Replies and meetings come back as signals; nothing is sent without a person approving it.
Start free, before any play
Describe your business once and get the personas and the ICP rubric every play scores against. Sign up with the same email and they become your workspace's defaults.
The plays
01
Pick the accounts, watch the timing, work the committee.
Clear ICPs, six figure deals, 6 to 18 month cycles, 10 to 15 stakeholders.
02
Your traffic already shows who is in market. Act on it.
The fastest entry point when inbound traffic exists.
03
Extended Audience
coming soonYour best customers, found again.
04
Land and Expand
coming soonThe biggest pipeline is inside accounts you already won.
05
For industries where the target list writes itself.
06
Leadership names twenty accounts. Go.